TOP TEN REASONS FOR WEARING FUR

1. Warmth
   Fur is nature's most beautiful answer to Winter Warmth is the number one reason to own a fur coat, according to a recent poll of fur buyers.
2. Fashion
   Modern and either casual or elegant, fur is always in style. More than 150 top international designers are now using fur in their collections.
3. Long-lasting
   Fur is a naturally durable fiber that lasts for many years.
4. Re-styleable
   As styles change, your fur can be updated and re-styled to reflect the latest fashions time and time again.
5. Environmentally Friendly
   A fine natural product, fur is biodegradable and a renewable resource.
6. Versatile
   Fur can be worn for all occasions. Whether with jeans or an evening gown, wearing fur will make you look and feel terrific! With lighter weight furs and fur accessories, furs are now a three-season fashion.
7. Supporting Livelihoods and cultures
   When you buy fur, you support thousands of people living on the land -people who have a direct interest in protecting vital wildlife habitat. The fur trade is a proud North American heritage.
8. Responsible conservation
   Furs used in the trade are abundant. Strict government controls ensure that NO endangered species are ever used.
9. Comfort
   Soft, sensual, cozy and lightweight - nothing equals the feeling of wearing fur
10. Fur is your choice!
    The fur trade is a responsible, well-regulated industry you can feel proud of your choice to wear natural fur

Fur: A Proud North American Tradition of Impeccable craftsmanship and Responsible conservation.